Storytelling for Fundraising

Industry: Nonprofit

Project: As a volunteer committee principal for the Saratoga Festival of Trees, I oversaw all marketing, PR, and advertising for the largest Catholic Charities fundraiser in the area. One of the key projects was managing the content for A Saratoga Christmas, a seasonal magazine produced and published by Saratoga TODAY. Each year, I developed stories on influential supporters of the event.

Results: Catholic Charities is a very private organization and its client information is confidential. Thus, creating an emotional draw to engage donors can be a challenge. The profiles written each year for A Saratoga Christmas were a prominent opportunity to shed light on the “why” behind being a supporter of Catholic Charities. Distributed to the entire Saratoga Springs community, they became the “theme” of each fundraising season and supported the sale of thousands of event tickets which led to tens of thousands of dollars in proceeds for Catholic Charities.

You can read some of the past feature stories through the links below.