Content Marketing and Sales

Industry: Industrial Cleaning

Project: At Allegory, I supported Performance Industrial’s inbound and content marketing initiatives with the copywriting and design of over a dozen digital and print collateral pieces in line with the company’s brand standards.

Results: Each piece of content and collateral gave a growing sales team the tools and confidence they needed to open doors and close deals, building an engaged and educated audience along the way. As a newly re-branded company, the consistent graphic design reinforced its image and solidified its positioning.