June 2016 – Present
Content & Inbound Marketing: Oversee inbound and outbound content strategies for ten companies across multiple industries. Lead market analysis, target audience development, copywriting, editorial review, and campaign measurement. Manage schedules, vendors, and budgets.
Story Development: Use traditional and digital platforms to creatively compose and distribute stories that instill pride in internal stakeholders, attract new leads, and convert prospects into customers.
Graphic Design: Collaborate with designers and developers on ten different companies’ branded content strategies for print, web, email, social media, events, and more.
Brand Development: Work side-by-side with executives on rebranding projects for public and private sector companies and organizations. Oversee competitive analysis, stakeholder interviews, and focus groups. Write brand messaging and positioning. Collaborate with designers on logos and brand identities.
Public Relations: Head spokesperson and representative for all PR clients. Notable work includes representing an alternative energy client in media relations for M&A activities and procuring multiple positive feature articles in national and trade publications.
June 2013 – June 2016
Content & Inbound Marketing: Responsible for managing client HubSpot accounts and supporting the growth of the agency’s inbound marketing services. Notable work included publishing 60 blogs for Allegory and increasing monthly organic web traffic by more than 200 percent.
Graphic Design: Supported art director with a variety of design projects including corporate ID, website page layout, blog graphics, infographics, and proposal design.
Copywriting: Collaborated with company leadership to write all site pages for 10 new corporate websites; junior copywriter for all company public relations and marketing; ghostwriter for client blogs, ebooks, whitepapers, and infographics. Notable project included the Holiday Inn Saratoga Springs’ 50th anniversary celebration featuring multiple public events and the creation of a museum-quality historical timeline installation.
Brand Development: Worked directly with company leaders to support the rebranding of more than 20 companies including naming, positioning, and messaging for both internal and external target audiences.
Workshop Instructor: Planned, created, promoted and led a six-session workshop series for small business owners. Speaking topics included Branding 101, Social Marketing Platforms, The Inbound Methodology, Websites, and WordPress.
June 2016 – Present
As part of the start-up team, I help promote and grow Allegory’s sister company and proprietary organizational culture survey, CultureTalk. In the communications manager role, I support the managing partner of CultureTalk by consulting on go-to-market content campaigns, inbound marketing and sales strategies, webinars, workshops, and websites.
Syracuse Convention and Visitors Bureau
Public Relations Intern
January 2013 – May 2013
Assisted Director of Communications with a variety of public relations initiatives.
- Drafted press releases, prepared media lists, media relations with reporters and bloggers
- Increased Canadian social media fans by 25% with a Facebook advertising campaign
August 2012 – May 2013
Assistant professor for COM107, a media studies course with 80 undergraduate students
- Lectured on public relations and communications theories
- Prepared subject material for lessons on advertising, journalism, communications theories, television and new media
- Mentored freshman students
Nazareth College, Casa Italiana
May 2011 – May 2012
Event and marketing administration to support the Director of Development’s goals for community and alumni fundraising.
- Editorial review of print and digital content
- Wrote letters and speeches for the Director
- Planned fundraising events
- Organized class and summer camp registration
Writing and Technology Instructor
August 2009 – April 2011
Conducted workshops for college staff and students; read and edited student work to develop their writing and communication skills.
- Instructed students and staff in the basics of Adobe Creative Suite
- Helped students master the differences between AP, APA and MLA styles
- Worked one-on-one with a blind student to supplement their tutoring in multiple curriculums, including english and earth science