Industries: A/E/C, Financial, Manufacturing
Projects: I worked with more than a dozen executives to coordinate feature stories and ghostwrite blogs, presentations, infographics, articles, and more to build their personal brands, position their views in new markets, and move company-wide business goals forward.
Continue reading “C-Suite Ghostwriting”
Project: I led the research, persona development, and implementation of a pain point-oriented campaign for increasing awareness of the company’s services amongst targeted manufacturing-industry prospects.
Results: This work tackled combustible dust, a sensitive topic in the industry. As the only contractor in the market talking about it, Performance Industrial inherently became both the thought leader and go-to contact for solutions. Through strategic distribution of the content, I was able to trigger conversations with OSHA and the CEG on behalf of Performance Industrial. The content also helped Performance Industrial’s sales leaders re-engage the region’s largest manufacturers, resulting in multiple large-scale projects for the company.
Continue reading “Integrated and Inbound Marketing”