Integrated and Inbound Marketing

Industry: Industrial Cleaning

Project: I led the research, persona development, and implementation of a pain point-oriented campaign for increasing awareness of the company’s services amongst targeted manufacturing-industry prospects.

Results: This work tackled combustible dust, a sensitive topic in the industry. As the only contractor in the market talking about it, Performance Industrial inherently became both the thought leader and go-to contact for solutions. Through strategic distribution of the content, I was able to trigger conversations with OSHA and the CEG on behalf of Performance Industrial. The content also helped Performance Industrial’s sales leaders re-engage the region’s largest manufacturers, resulting in multiple large-scale projects for the company.

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