C-Suite Ghostwriting

Industries: A/E/C, Financial, Manufacturing

Projects: I worked with more than a dozen executives to coordinate feature stories and ghostwrite blogs, presentations, infographics, articles, and more to build their personal brands, position their views in new markets, and move company-wide business goals forward.

Architecture Firm’s Thought Leadership

Results: I worked one-on-one with the leaders of one of the region’s largest architecture firms to position them as thought leaders. In the examples shown, two goals were underway: expand the voice of the engineering department and begin to shift the firm’s PK-12 knowledge into the college and university market.

Financial Firm’s Case Studies

Results: These case studies helped the managing partner and director of a financial services firm shift their positioning from a general financial services firm to a boutique consultancy. The content is helping the firm pre-qualify clients and attract those looking for an “outsourced CFO.”

Manufacturing Company’s New Product Positioning

Results: This manufacturing company is breaking into a new market and selling a product that solves a problem customers don’t know they have. Awareness of the issue is critical to their success and these blogs and infographics define the company’s position on a controversial topic and introduce one of its directors as an expert in the field. Used in inbound marketing campaigns, this content put the company in front of new prospects at a tradeshow and triggered conversations that led to multiple proposals for work.