Industries: A/E/C, Financial, Manufacturing
Projects: I worked with more than a dozen executives to coordinate feature stories and ghostwrite blogs, presentations, infographics, articles, and more to build their personal brands, position their views in new markets, and move company-wide business goals forward.
Architecture Firm’s Thought Leadership
Results: I worked one-on-one with the leaders of one of the region’s largest architecture firms to position them as thought leaders. In the examples shown, two goals were underway: expand the voice of the engineering department and begin to shift the firm’s PK-12 knowledge into the college and university market.
- Blog: The Skills Gap: Fixing It with Shared Educational Facilities
- Infographic: Five Ways Architects, Educators, and Employers can Collaborate to Ensure College and Career Readiness
- Blog: What is Cogeneration?
- Article in the Zweig Letter: Turning Stem into Steam (also published in the AIA NYS newsletter)
Financial Firm’s Case Studies
Results: These case studies helped the managing partner and director of a financial services firm shift their positioning from a general financial services firm to a boutique consultancy. The content is helping the firm pre-qualify clients and attract those looking for an “outsourced CFO.”
Manufacturing Company’s New Product Positioning
Results: This manufacturing company is breaking into a new market and selling a product that solves a problem customers don’t know they have. Awareness of the issue is critical to their success and these blogs and infographics define the company’s position on a controversial topic and introduce one of its directors as an expert in the field. Used in inbound marketing campaigns, this content put the company in front of new prospects at a tradeshow and triggered conversations that led to multiple proposals for work.